... the fact that the Finnish national airline Finnair has decided to start working with one of the most famous Finnish fashion brands ever: Marimekko, that I adore as well. (I actually have my hair wrapped in one of their towels after a shower as I write this!)
I love this idea, and hope other airlines "go fashion" soon as well. I will definitely try to fly with Finnair to check this out as soon as I have a chance next year!
(pics from Kaikki Kauneudesta)